
Earth Day (April 22) each year marks the anniversary of the birth of the modern environmental movement in 1970.

Earth Day founder Gaylord Nelson, then a U.S. Senator from Wisconsin, proposed the first nationwide environmental protest "to shake up the political establishment and force this issue onto the national agenda. "
"It was a gamble," he recalls, "but it worked."
more at :
http://www.earthday.net/node/77/